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"MGT211 Quiz No. 3"
Multiple Choice Question
23 January 2021
Question No: 1
When a company target a particular group of customer because of their need for its product.it can be stated the company has identified its _________.
► Market segment
► Market mission
► Market differentiation
► Market plan
Question No: 2
Dividing the market on the basis of area, climate and cultural values is called ?
► Geographical segmentation
► Demographic segmentation
► Psychographic segmentation
► Behaviouralistic segmentation
Question No: 3
The marketing activity of dividing market into smaller with similar needs and characteristics is known as:
► Market segmentation
► Market penetrating
► Target Marketing
► Relationship marketing
Question No: 4
The marketing concept is.
► Companywide consumer orientation with the objective of achieving the maximum amount of profits.
► Long-run success page.
► Largest market share.
► Highest paid staff.
Question No: 5
The role of a marketing manager is to;
► All of the given options
► design the product
► to communicate with the customers
► to identify the unsatisfied needs of customers
Question No: 6
Customer claim we dis not receive product on time. Organization conducted the research and found that it was fault at supplier end.
It is called?
► Distribution Research
► Pricing Research
► Segmentation Research
► Product Research
Question No: 7
Due to unstable political condition and poor law situation in county: organization are not getting their desired outcomes. It is mainly due to
► External marketing environment factors
► Internal marketing environment factors
► Imbalance between inputs and outputs
► Poor policies of organizations
Question No: 8
In which type of research methods; the is need of mediator, who monitors, controls and coordinates the activities.
► Survey Method
► Focus group
► Observational Research
► Experimentation
Question No: 9
Pricing decision is the major role of-----
► Marketing Manager
► Finance Manager
► HR Manager
► Procurement Manager
Question No: 10
Demographic segmentation divides the market by:
► Age, gender, marital status, social class, religion and education
► Perceptions, beliefs and values
► Lifestyle, personality and self-image
► Location or region
"MGT211 Quiz No. 3"(2)
Multiple Choice Question
23 January 2021
Question No: 1
External forces are those that are:
► Non-controllable
► Controllable
► Simple to recognize
► None of the given options
Question No: 2
An aggregate of people who as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a :
► Market segment
► Target market
► Customer group
► Market
Question No: 3
Dividing the total market into smaller part is called?
► Market Segmentation
► Product Differentiation
► Target Market
► Positing
Question No: 4 (rep)
Customer claim we dis not receive product on time. Organization conducted the research and found that it was fault at supplier end.
It is called?
► Distribution Research
► Pricing Research
► Segmentation Research
► Product Research
Question No: 5 (rep)
Demographic segmentation divides the market by:
► Age, gender, marital status, social class, religion and education
► Perceptions, beliefs and values
► Lifestyle, personality and self-image
► Location or region
Question No: 6 (rep)
In which type of research methods; the is need of mediator, who monitors, controls and coordinates the activities.
► Survey Method
► Focus group
► Observational Research
► Experimentation
Question No: 7(rep)
Pricing decision is the major role of-----
► Marketing Manager
► Finance Manager
► HR Manager
► Procurement Manager
Question No: 8 (rep)
When a company target a particular group of customer because of their need for its product.it can be stated the company has identified its _________.
► Market segment
► Market mission
► Market differentiation
► Market plan
Question No: 9 (rep)
Dividing the market on the basis of area, climate and cultural values is called ?
► Geographical segmentation
► Demographic segmentation
► Psychographic segmentation
► Behaviouralistic segmentation
Question No: 10 (rep)
The marketing concept is.
► Companywide consumer orientation with the objective of achieving the maximum amount of profits.
► Long-run success page.
► Largest market share.
► Highest paid staff.
"MGT211 Quiz No. 4"
Multiple Choice Question
17 February 2021
Question No: 1
In which type of advertising. customer are reputedly told about the product, the brand, the featured or the manufactures.
► Reminder Advertising
► Comparative Advertising
► Persuasive Advertising
► Word of month advertising
Question No: 2
Zain Thrasher house want to given advertisement about its products, which medium will be the most suitable for it?
► Radio
► Billboards in big cities
► Emails
► Newspaper
Question No: 3
Using different media at the same time for the promotion of goods is called?
► Media mix
► product mix
► Distribution mix
► pricing mix
Question No: 4
What kind of salesperson are you most likely to find working in the pharmaceutical industry?
► Missionary salesperson
► Order taker
► Order getter
► Sales engineer
Question No: 5
Display of products at different places is called?
► Trade dhows
► Publicity
► Personal Selling
► Publics relation
Question No: 6
At the ____________ stage in the personal selling process, a salesperson begins converting into a customer by creating a desire for the product he or she is selling.
► Presentation
► Approach
► Close
► Follow-up
Question No: 7
In which of the following personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
Question No: 8
In Which of the following personal selling tasks salesperson delivers creative message and invents creative ideas his experience of going to the market.
► Creative selling
► Ordinary selling
► Missionary selling
► Non of the given options
Question No: 9
____________ is a personal selling task in which consulting the customers and get their orders booked for specified time period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 10
____________ is an advertising strategy that tries to keep a product's name in consumer's mind.
► Reminder advertising
► Persuasive advertising
► Comparative advertising
► Non of the given options
"MGT211 Quiz No. 4"(2)
Multiple Choice Question
17 February 2021
Question No: 1
Low literacy rate mainly reduces the effectiveness of which of the following medium?
► Radio
► Television
► Out door media
Question No: 2 (rep)
____________ is a personal selling task in which consulting the customers and get their order booked foe specified time period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 3 (rep)
Using different media at the same time for the promotion of goods is called?
► Media mix
► product mix
► Distribution mix
► pricing mix
Question No: 4
Which type of sales promotion is used when a manufacturer places one small bottle of shampoo in a clear bag and hangs it form the door of each house in a neighborhood?
► A sample
► A deal
► A premium
► An introductory offer
Question No: 5
An advertising strategy that directly compares two or more products is called ______________.
► Comparative advertising
► Reminder advertising
► Persuasive advertising
► Verbal advertising
Question No: 6
Resources such as labor materials and energy are know as ___ in the transformation process.
► Inputs
► Outputs
► Intangibles
► Factors of production
Question No: 7
When organization convert raw material into finished goods: it is called
► Production
► Planning
► Coordination
► Promotion
Question No: 8
________ is a personal selling situation in which products are sold for buyer' personal or household use.
► Retail selling
► Industrial
► Pharmaceutical product selling
► Non of the given options
Question No: 9
_________ is the two-way flow of communication between a buyer and seller, often in a face encounter, designed to influence a person's or group's purchase decision.
► Personal selling
► Sales management
► Sales promotion
► Transformational Selling
Question No: 10 (rep)
In which of the following personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
"MGT211 Quiz No. 4"(3)
Multiple Choice Question
17 February 2021
Question No: 1 (rep)
__________ is a personal selling task in which consulting the customers and get their orders booked for specified tine period.
► Booking of orders
► Processing of orders
► Creative selling
► Missionary selling
Question No: 2
Which medium is less expensive and has wide outreach?
► Radio
► Television
► Out door media
Question No: 3
An unpaid form of promotion through mass media is called
► Publicity
► Public relation
► Personal selling
► Sales promotion
Question No: 4
At the time of midnight. Amir visits 2KM away hospital photocopy shop due to unavailability of the facility in University. It is called
► Time utility
► Form utility
► Place utility
► Ownership utility
Question No: 5
Publicity is a(n) form of promotion through mas media.
► Unpaid
► Paid
► unreliable
► None of the given options
Question No: 6
In which or the following personal selling tasks salesman provides voluntary service to the buyer.
► Missionary selling
► Ordinary selling
► Creative selling
► None of the given options
Question No: 7
Which type of product promotion is identified as being direct, face-to-face communication by salespeople with existing and potential customers to promote a company's products?
► Personal selling
► Sales promotion
► Public relations
► Advertising
Question No: 8
________ is personal selling task in which salespeople receive order and see to their handling and delivery.
► Processing of orders
► Booking or orders
► Complete orders
► Missionary selling of products
Question No: 9
Process by which a company analyzes a competitor's products to identify desirable improvements is:
► Competitive product analysis
► Value-Added Analysis
► Statistical Process Counter
► Quality/Cost Studies
Question No: 10
At which stage of the personal selling process would you obtain a purchase commitment form the prospect?
► Close
► Approach
► Presentation
► Follow-up
► Approach
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